What Is Serum And What Does It Do? | No7 Beauty (2024)

Do you find that even after cleansing, toning and moisturizing, your skin lacks radiance and fine lines and wrinkles just won’t iron out?Although these three steps are essential to any effective skincare routine,they cannot impede the development of fine lines, wrinkles, and hyperpigmentation (or dark spots)in most cases.In order toslow downtheappearance ofsigns of agingand improve your complexion, you will need toadd something a bit more powerful to your skincareroutine:serums.

What is face serum?

Serums arehighly concentratedformulas packed withkeyingredients that target the signs of agingand dull skin. Because they are highlyconcentrated, they contain smaller molecules thanatypical moisturizer,makingit much easier for the skin to absorb the ingredients.Thisallows the serums to get to workimmediately, so you mayseeresults quickerthan you would if you onlymoisturized.

What does face serum do?

There are many benefits of using serum on your face and neck, but generally, they help to reduce theappearance ofsigns of aging (wrinkles, fine lines and dark spots) and improve the overallcomplexion ofyourskin.Which serum you use willdepend on your own skincare goals, assomeare designed to target specific skinconcerns, whileotherserums are tailored forspecificskin types.

How to use face serum

To aid their absorption, serums are typically water-basedand lightweight. Thismakesthem different to moisturizers, which aremostlythick and occlusive. With that said, you should apply serumafter you’ve cleansedand toned,andbefore you moisturize. The moisturizer willform a barrier toprevent the serum from evaporating,whichwillforceittoabsorb into the skin.For optimal results, you should apply serum every day, morning and night.

Discover ourrange of serums

Each of our serums are powered by Matrixyl 3000+, our unique, anti-wrinkle peptide technology, which isclinically provento address thethreemajorsigns of aging.

We offer a range ofanti-agingserums for all skin typesthat fight the signs of aging among other skin concerns.Check outour list below to discoverwhichformulais right for you.

Ourbest face serum for dry skin

isformulated with hyaluronic acid,a chemical compound that occurs naturally in the skin.As we age, our bodies produce less hyaluronic acid, which explains why our skin loses elasticity and dries out quicker when we’re older.Hyaluronic acid is a humectant, meaning it draws water to the skin and prevents water loss. This, coupled with the rice protein and alfalfa complex in our Protect & Perfect serum, means it can greatly improvethe lookofskin’s elasticity.For optimum results, use after exfoliating withNo7.

Ourbest face serum forglowingskin

is clinically proven to address dark spotsandwrinkles, as well asdull skin.This serum containsVitamin C, a powerful antioxidantthatprotects skin from environmental air pollutants, which contribute tothe appearance ofwrinkles, enlarged pores and dull skin.To learn more aboutVitamin C,readall about it here.

Looking for an all-around serum?

The award-winningis clinically proven to address thefivekey signs of aging. In justtwoweeks, skin will feel firm and lifted, and lookbrighterandevenand we have thereal resultsto prove it:

Among women who used theRestore&RenewSerum**:

  • 96% had visibly reduced wrinkles on theirfaces
  • 90% had a noticeable lift on theirfaces
  • 87% had visibly reduced crepiness on theirnecks
  • 92% had improved firmness on theirnecks

** Based on clinical expert grading assessment after 12 months product use

The best serum for under eye bags

Containinga blend of hyaluronic acid,Vitamin C,Vitamin A, cassava and peptides,No7 Youthful Eye Serumcanhelpprovideyounger-looking eyes in just fourweeks. The ingredients work together to visibly reduce the appearance of wrinkles, dark circles and puffiness while brightening the skin and improving firmness.

Explore the Laboratories range

No7 Laboratoriesboosterserums areallunderpinned by advanced skincare technologyto deliver clinically proven results.Designed to be used in addition to yourdailyNo7 serums, the Laboratories booster serums cantarget specific concerns that prove difficult to banish.

Ourbest serum for dark spots

Apply theNo7 Laboratories Dark Spot Corrector Booster Serumdirectly tosunspotsand areas of uneven pigmentationto improve their appearance.Our serum ishighly concentratedwithVitamin C,EmblicaandSophorato deliver fast results.

Ourbest serum for fine lines

No7 Laboratories Line Correcting Booster Serumis clinically proven to reduce the appearance of stubborn lines and wrinkles. Apply it directly to lines and wrinkles for targeted use, thenapplyyour preferred No7 serum and moisturizer to lock the active ingredients in.

Ourbest serum for firmer skin

No7 Laboratories Firming Booster Serumis our most concentrated formula, withfour timesthe firming complexofour other serums. Apply it to the areas that aremost prone to loss of firmness, such as the neck and jawline, and see visible resultsafterthe firstweek.

Ourbest dark circle serum

Designed to deliver fast, visible results, theNo7 Laboratories Dark Circle Correctordoes exactly what it says on the bottle. The neutralizing effect of hyaluronic acid and algae extract, coupled with the cooling, massaging applicator reveals wide-awake, bright eyes from the first use.

Shop all serums.

Take the No7 Challenge

We’re so confident in the quality of our products that we guarantee you’ll love the results – or we’ll give you your money back. See https://us.no7beauty.com/no7challenge.list for details.

What Is Serum And What Does It Do? | No7 Beauty (2024)
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